MW + HOTEL CREATIVE
At the occasion of the FW21 collection, MWORKS is collaborating across the Channel with the London multidisciplinary design studio Hotel Creative, founded by Mitch Crook. The collaboration takes them into an “ultra-graphic” world with warped fade prints imagined by Mitch in whimsical colours that shake up the palette of the autumn 21 collection.
Poetically confronting the FW21 “Living Rooms” collection concept, the prints were dreamed up during London lockdown, and were inspired by the need for an imagined hyper-sensory escapism outside of the home. A parka, a bomber, an overshirt, and a line of lycra pieces make it possible to mix and match the different prints.
Hotel Creative are a multi-disciplined design studio specialising in concepts, design and art direction. Founded in 2010 by Mitch Crook, and based in London, Hotel work with sports and fashion brands including Nike, Jordan, Converse, Gucci and Givenchy.
Discover their work here